FUN FACT:
IN 8 weeks, YOUR BUSINESS & BOTTOM LINE COULD LOOK COMPLETELY DIFFERENT
Social Media is changing the game for small business
Now, more than ever, it is possible for businesses of all sizes to reach customers across the globe.
However, with this potential comes a tidal wave of overwhelm.
Technology, talks about algorithms & massive competition can paralyze even the savviest business owner into indecisive action, slow growth & underwhelming sales.
But it’s doesn’t have to be this way.
It can be SIMPLE.
Your business can attract dream clients easily without the soul-crushing frustration or spending hours a day on each platform.
But how?
By getting super focused on the activities that are adding to your bottom line, creating compelling messaging that builds relationships with those perfect clients & scaling quickly & strategically.
READY TO MAKE IT HAPPEN?
Social That Sells
the foundational course that turns your small business into a profitable brand
An 8-week intensive group program that will take your social media from blah & boring to strategic & profitable.
I will guide you on how to work smarter not harder so you will always know what to post, how to read the data so you know what is generating sales & leads & what to ditch.
You will stop wasting your time, spinning your wheels & be able to act strategically to increase your profits & reach your goals.
I’m Laura from Laura Milroy Media
I’m a wife, mama & small business advocate who works with small business owners to sell & scale using social media.
I fell into social media marketing after working in my dream job of film & TV for a few years. I loved how social media could bridge the gap between brand & buyer to actually give customers a voice that the brands could hear, engage with & learn from.
I started by growing the accounts for a group of 5 hotels 8 years ago. While I loved managing their online reputation, I craved working in a less bureaucratic environment.
I selfishly wanted to see the impact of my work effect someone in a big way & not jump through hoops to make one small shift. I was also looking into branching off into my own business and so looked up to the people who had already made the leap; small business owners.
THIS COULD BE THE DECISION THAT CHANGES EVERYTHING FOR YOU.
You just need to make the decision.
IN SOCIAL THAT SELLS YOU ARE GOING TO:
→Dive deep into who your ideal audience is & what they want from you to create content of value to them
→Identify the unique benefits of your products or services to establish your business as a provider of value
→Map out your brand personality to set the tone of your customer experience
→Set short and long-term goals for your business that is backed by data that matters
→Establish which platforms & types of content will resonate with your ideal audience most
→Develop a system of content creation that is simple, efficient & runs on auto-pilot
→Dive into targeted growth tactics that will blow up your following & scale your leads & sales
→Learn how to convert your audience OFF social media into a warm audience sales process
HOW THIS PARTY IS GONNA GO DOWN
As soon as you are registered, you will be invited into the exclusive Facebook group for all the mentees. This is where I will deliver each video lesson & worksheet or homework assignment.
Every week we will have a live Zoom call where we will examine the homework of each mentee & optimize for better results.
You will get my direct eyes & years of experience on your business once a week for 8 weeks. This alone is freaking GOLD.
You will see how I dissect each component & get a first-hand look at how I create social strategy for multiple types of businesses. You will also be able to provide & receive feedback from the other mentees who are all small business owners-like yourself.
If you are unable to make the Zoom meetings, they will be recorded & shared after every week & if you submit your homework beforehand, I will still provide feedback on your work.
We will start the mentorship on Monday, May 2nd.
You will be held accountable for your work, provided direct, real-time feedback as you implement my systems & strategies & by the end be fully confident in how to run social media to blow up your business.
SO, WHAT’S INCLUDED?
60+ VIDEO LESSONS
Over 60 topic-specific bingeable video lessons that will help you build your brand messaging, strategize your social media & create a sustainable digital marketing strategy for your small business.
25 LESSONS, WORKSHEETS & PDFS
I’m not just throwing information at you, I’m helping you create your brand & strategy. With over 25 lessons, worksheets, PDFs & guides, you will be able to pen to paper (or cursor to screen) to map our your brand and strategy as your learn.
8 LIVE VIDEO CALLS
Every week we will have a live Zoom call with the other mentees to analyze your homework, dissect your performance & talk to me face-to-face about your business. Calls will take place every Thursday at 7PM MST for 8 weeks starting May 2nd. They will be recorded & shared in the event you are unable to attend.
PRIVATE FACEBOOK GROUP
As soon as you register, you will be invited to a private, members-only Facebook group where you are able to meet the other mentees, collaborate & give feedback to one another & get direct access to me Monday-Friday if you have any questions.
OFFICE HOURS
I will hold daily office hours in the Facebook group where you can ask me for support, clarity & guidance on that week’s assignment or anything in your business that you would like advice on.
MY EYES ON YOUR BUSINESS
Throughout this whole process I will be checking on your social media regularly to ensure that you are performing optimally and providing feedback on how to make the most of your messaging.
Social That Sells
Turning Your Business into a Profitable Brand
the Modules
Turning your business into a brand
01
BUILDING YOUR BRAND CORE
We are jumping right into your business, your industry and your customers. This is the foundation of your brand. We are picking out what makes your business stand above the rest and positioning it in a way that your ideal customers will come running.
02
MAGNETIC MESSAGING
We have the facts now we need the words. This module will be the cornerstone of the message behind your brand. We are building out all the elements you need to accurately showcase your business & communicate it to your customer in in a clear & cohesive manner. This is what will drive your brand communications.
03
VIVID VISUALS
Now we are getting to the fun stuff! We know everything we need to build the visual elements of your brand experience. These need to communicate your brand experience and appeal to your ideal customer.
04
SIMPLIFYING YOUR SOCIAL STRATEGY
Not all social media is created equal. In this module we look at all your options and narrow down where and how you will be connecting with your customers.
05
Module 5
CREATING CAPTIVATING CONTENT
In this module we look at creating a sustainable content creation system so that you don’t have to turn your social media marketing into a full-time job. I give you all the best practices and tools to help you build content that converts.
06
Module 6
GENERATING GROWTH
Social media isn’t just set it and forget it. We are looking at the different ways to get in front of new audiences and growing your social media channels including content types and engagement strategies to build a targeting following.
07
Module 7
SLEEZE-FREE SALES
We aren’t on social media just for fun. We are here to sell something. We will be taking a deep dive into the minds of your customer and using sales psychology to build content &. aholistic marketing plan that will sell your products.
08
Module 8
DONE FOR YOU SOCIAL MEDIA TOOLS
You can just drag and drop your new messaging into over a dozen done-for-you templates and customize them to your new profitable brand. I have also included my favourite tools and a few extra lessons to help you hit the ground running with your new content.
Results from past students
the Payment Plans
One more thing
I don’t care where you are in your business…
I have helped businesses with 500 employees down to 1…
Each of them had unique needs and I was able to help them get seen, scale & grow.
No matter how big, small, how much money you make or how new you are, YOU have the ability to see drastic change.
I truly believe that building a business doesn’t have to be HARD.
My favourite clients, customers & mentees all came EASILY. And even better, they were easy to work with!
The ones that I fought for & had to convince turned out to be the nightmare clients that drained all my energy, took up all my time and made me second-guess my calling.
I don’t mean to say that this process is a breeze. It will take some uncomfortable work dissecting your business & YOURSELF.
But you know what’s harder?
THE STRUGGLE.
So choose to make it easy.
You need to decide, once and for all, that you are done with with the struggle, you are done playing small & ready to claim the success you know you are capable of.
If you are ready to commit- I am here to help.
the Frequently asked Q's
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which program is right for me?
Oh, man. This is a tough one and will depend on what your goals are. If you don't have a clear brand message that you are obsessed with, STS is a great all-encompassing program that will give you the strategy you need. If you don't know social media at all- start with CTC.
I'm not good at social media- help?
If you don't know the foundational elements of social media, then CTC is where you want to be. It goes over the different forms of content so you can choose which ones suit your business and teaches you how to do them.
I need someone to tell me what to post!
If this is the case, the Content 365 may be for you. It has a year's worth of content ideas, prompts & fill in the blanks for a number of industries so you always have inspiration.
What if I don't like it after i buy?
Unfortunately, due to the digital nature of these programs, they are non-refundable.
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what platforms do these apply to?
Most of what I teach is universal for all digital marketing platforms but is optimized for Instagram, Tik Tok, Facebook & Youtube.
what kind of results can I expect to see?
With these courses, and any other work I do with clients, it all depends on you. I can teach you the fundamentals but it's on you to implement.
I need someone to hold me accountable
I get it. You don't have time for courses and just need someone to tell you what to do. If this is you, I recommend my mentorship program. It has all the foundational elements of Social that Sells but I drag your ass to implement.
These are all out of my price range
I offer free tips & tricks on my content on Instagram & Youtube, as well as have a Social Media Support Group that is free to join. You can ask questions, network with other small business owners. andget exclusive offers & discounts.