365 Days of Content
A year’s worth of sales-driven content ideas so you know what to say to your customer to make them add-to-cart.
Stuck in a salesless social media cycle?
lather. rinse. repeat.
You won’t make consistent sales on social media if you don’t create consistent content.
I GET IT.
You’re a busy small business owner. You have a thousand other things commanding your attention. But…
ACTION IS THE ONLY THING THAT MATTERS.
I don’t care how busy you are, I don’t care what else is going on in your life- if you don’t post (good quality content), you won’t grow. It’s as simple as that.
That might not be what you want to hear but it’s the truth.
Your social media strategy should be created based on your goals, not your convenience.
Go back and read that again.
The good news?
Content doesn’t have to take hours to create.
Small businesses need to adopt a content strategy that is designed to easily promote their offer without taking the whole damn day. They need to know that the time they spend creating content is going to have a positive ROI in their business.
Content 365 includes 400+ content prompts, categorized in to the 4 different conversion goals based on where you are in your business, where your audience is in the buyers journey and what your social goals are.
WHAT’S INCLUDED:
➞ Over 400+ social media content prompts designed for small businesses
➞ Categorized content based on your goals and selling season
➞ Calendar with over 1000+ key dates that you can use to create relevant content
➞ BONUS guide on how to write captions for conversion, done-for-you headlines for content that hooks your audience, tools professional social media managers use to create content quickly and easily.
You can Create Bingeable Branded Content Without:
✕ Getting lost in the scroll looking for content ideas
✕ Reshooting over & over because you don’t quite know what to say
✕ Feeling like your content looks like everyone elses
✕ Getting frustrated because your social media isn’t helping you get sales & leads
Yes, It’s Actually possible to:
✓ Create brand-aligned content that reaches your dream customers
✓ Know exactly what to say to bring in sales & leads
✓ Spend only minutes on your posts so its easier to be consistent
✓ Build a content schedule strategically designed for your custom goals
IT’S ALL ABOUT KNOWING THE RIGHT THINGS TO SAY AT THE RIGHT TIME.
It can take time to turn your audience into customers but you can speed things along when you get inside their heads. This is why we turn to The 4 C’S of Conversion.
THE 4 C’S OF CONVERSION
Each season has a different strategy to create content that gets you to your goal. You won’t create the same piece of content to acquire new followers as you do when you are going for the sale.
Consciousness: this phase is to get new audiences. My content needs to be wide-reaching, hook them immediately & show them the value & experience I provide.
Consideration: this content is for our current audience who hasn’t bought from us yet. They are still deciding if we can provide the solution to something that they want. We are focusing on building authority & starting a dialogue with them.
Conversion: This is where we go for the commitment. Whether your goal is to opt them in to your email list, get a discount code or make the actual sale, we are looking to take the next step in our relationship.
Community: Once they have bought from us, we don’t want them to take a hike. A return customer costs a lot less money to convert a second time than someone new. So, we want to promote repeat sales, and use their excitement for us to reach their network. We aren’t just building a community but a damn movement.
Knowing which season you are in, and what kind of content to create, helps you build a stronger content strategy that ultimately will increase your profits and make social media that much less of a mystery.
Pick your conversion goal and see different styles of content and pick from 4 different kinds of prompts based on what is easiest to create and is most applicable for you.
You don’t have to come up with a new idea or overthink it, because you know that everything in that season will get you closer to your goal.
And not only did I add in a calendar with holidays, key dates and celebrations so you can create content that is timely & relevant AND add a guide to writing effective captions that generate more engagement, likes and sales- including a list of high-converting headlines, but I also made the whole thing just $17 to make profitable social media strategy accessible for small businesses.
It’s called Content 365 because you will have a content prompt for every day of the year (and then some!) but the truth is, that you can re-use the same prompts in multiple ways on different offers so you will probably never need to buy another content idea resource again.
Small businesses have enough on their minds, you don’t need to overthink how to create content.
Get ready to a little brain space back and create some strategic content for your small business, check out Content 365.
I’m Laura from Laura Milroy Media
I’m a wife, mama & small business advocate who works with small business owners to sell & scale using social media.
I fell into social media marketing after working in my dream job of film & TV for a few years. I loved how social media could bridge the gap between brand & buyer to actually give customers a voice that the brands could hear, engage with & learn from.
I started by growing the accounts for a group of 5 hotels 10 years ago. While I loved managing their online reputation, I craved working in a less bureaucratic environment.
I selfishly wanted to see the impact of my work effect someone in a big way & not jump through hoops to make one small shift. I was also looking into branching off into my own business and so looked up to the people who had already made the leap; small business owners.
