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How To Write Captions That Convert To Paying Customers

by lauramilroy | Apr 29, 2020 | BRANDING, BUSINESS, COPYWRITING, MARKETING, SOCIAL MEDIA

Unpopular opinion; if you can’t write engaging captions, you won’t be able to sell on social media….⁣⁣ When small businesses tell me they have trouble being consistent on social media, it’s because they hate writing captions. 100% every time.⁣⁣ A nice photo is...
365 Days of Content for Social Media

365 Days of Content for Social Media

by lauramilroy | Feb 23, 2020 | BUSINESS, COPYWRITING, MARKETING, SOCIAL MEDIA

Listen, I know how busy small business owners are. You have to manage inventory, sales, employees, systems, cash, and still find time to feed yourself (ha!)So, the last thing you want to do is worry about posting on social media, especially since every time you think...
Why You Need To Go Live On Social Media & How To Do It Successfully

Why You Need To Go Live On Social Media & How To Do It Successfully

by lauramilroy | Aug 19, 2019 | BRANDING, MARKETING, SOCIAL MEDIA, video marketing

If you aren’t going Live on your social media channels what are you even doing with your life? jkjk But in all seriousness, going live can really help put you in front of your customers, forge lasting relationships and get first-hand feedback on your products or...
How To Edit Video For IGTV On Your Phone

How To Edit Video For IGTV On Your Phone

by lauramilroy | Aug 15, 2019 | BRANDING, MARKETING, SOCIAL MEDIA, video marketing

Hello my lovelies, if you are followers on Instagram, then you have seen how I have been putting up IGTV videos as I audit Instagram accounts- FOR FREE! I have been actively using IGTV to help grow my business because I think it is a highly under-utilized platform....
How To Use Canva To Brand Your Business

How To Use Canva To Brand Your Business

by lauramilroy | Jul 31, 2019 | BRANDING, MARKETING, SOCIAL MEDIA

How To Use Canva To Brand Your Business | Small Business Branding HackDon’t you just love looking at a cohesive brand? One that has alll their shit together right down to the tiniest detail? Yeah, me too. Usually, those brands have big bucks to spend on all that...
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Captions That Convert Ebook

Stop Obsessing Over Your Captions

Instead of spending 40 minutes on your captions only to have 10 people like them, learn how to create captivating content your audience will actually read to the end. 

Get the guide

On the 'Gram

lauramilroymedia

HELP ME HELP YOU I want to know what you want to HELP ME HELP YOU

I want to know what you want to know about making money for your small business on Instagram. Put it in the comments and I will make more content or answer your questions directly!

And if you want more social media tips for small businesses, follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
YOU ARE OVERTHINKING YOUR CONTENT And it’s stop YOU ARE OVERTHINKING YOUR CONTENT

And it’s stopping you from creating consistency in your business. 

Don’t even look at how many views it gets. Some of mine have under 10 views and I don’t care. I learn something from every post. 

Whether it’s timing, or subject or message, there is a lesson to be learned but your pursuit of perfection is stopping you from learning those lessons. 

Just post something today. Anything. 

If you need some ideas, click my link in bio…

And if you want more social media tips for small businesses, follow @lauramilroymedia/

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA

I booked out my client list (and still get people trying to work with me) using social media ALONE* and this is how I did it…
*I actually don’t recommend social media being your only source of marketing but at the time, I was juggling a lot and I am only one person 🤣

- I optimized my account with keywords so when people were searching for social media managers in my area, I would pop up (not enough people do this and I am still one of the top results)
- I pinned informational posts to the top of my feed that showcased the results and experience that my businesses offered so even when I wasn’t posting consistently, I was still converting
- I showed up on stories often so my audience could get used to seeing my face and get comfortable with me. 

These are just 3 ways that I used social media to book out my client list. If you want more, give me a follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp #socialmediamarketingmanager #75SOS
POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INC POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INCREASE RETENTION RATES OF YOUR AUDIENCE AND BUILD MORE ENGAGEMENT. 

But that doesn’t mean you have to post 7-10 new ideas every single day. 

Here is an example posting strategy:

•Morning coffee view (10 second video with music overlay)
•Work outfit of the day (photo)\
•To do list for the day (text overlay on photo or video)
•What’s happening at work/office/store today (photo with text overlay)
•Recent order or purchase from a client (photo or video of the item they bought)
•Offer feature (photo or video- can even share an old reel that you filmed about the offer)
•Quick video of you talking about the offer with the link to purchase
•Share content from another source that is useful, interesting or relatable
•Share moments with your team (video or text)
•End of day activities (what you’re watching on TV or how you end your day)

This will give your audience of BTS look at your day while still prioritizing selling and offer awareness. 

Follow @lauramilroymedia for more social media strategy for small businesses

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness
BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER… BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER…

I know the idea of getting social media completely off your plate feels like a great idea but it’s also a long term financial commitment that removes a little flexibility in your business.

If you are: 
✅ posting consistently 3-5 times a week
✅ posting stories most days
✅ making some sales off social media

You likely just need a little direction and focus rather than full-scale social media 

But if you’re:
❌ ghosting social media frequently
❌ blanking on stories
❌ getting zero sales

You need a full social media overhaul and likely need a larger social media package to get you started.

If you are looking for a little social media help, send me a DM or click my link in bio to check out how I might be able to help your small business. 

#socialmediamanager #socialmediaforsmallbusiness #socialmediacontent #onlinebusinessowner #onlinebusiness #smallbusinesswomen #smallbusinesscontent
WHY ARE YOU NOT CONSISTENT ON STORIES YET? So man WHY ARE YOU NOT CONSISTENT ON STORIES YET?

So many businesses, big and small, are seeing huge results from posting regularly on stories. 

Right now, across all platforms and content types, Instagram stories is where we are seeing the most conversions and click-through.

I don’t want to hear how 
your life isn’t “interesting enough”
You don’t have time
You don’t want to show your face

We both know, that if you knew, for certain, that posting a few times on Stories would help bring you sales, you would do it in a heartbeat.

The only reason you’re not seeing sales is because you aren’t consistent enough with it. 

Think about it, do you buy the first time you see something? Or does it take a little while to convince you. Your customers need daily reminding that you exist in order for them to trust you enough to sell. 

So, enough with the excuses and go post something already!

And let me know below how often you are posting on Instagram Stories.

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness

LMM

LAURA MILROY MEDIA

Packing personality & purpose into your online presence.

  • Follow
  • Follow
  • Follow
  • Follow

lauramilroymedia

HELP ME HELP YOU I want to know what you want to HELP ME HELP YOU

I want to know what you want to know about making money for your small business on Instagram. Put it in the comments and I will make more content or answer your questions directly!

And if you want more social media tips for small businesses, follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
YOU ARE OVERTHINKING YOUR CONTENT And it’s stop YOU ARE OVERTHINKING YOUR CONTENT

And it’s stopping you from creating consistency in your business. 

Don’t even look at how many views it gets. Some of mine have under 10 views and I don’t care. I learn something from every post. 

Whether it’s timing, or subject or message, there is a lesson to be learned but your pursuit of perfection is stopping you from learning those lessons. 

Just post something today. Anything. 

If you need some ideas, click my link in bio…

And if you want more social media tips for small businesses, follow @lauramilroymedia/

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA

I booked out my client list (and still get people trying to work with me) using social media ALONE* and this is how I did it…
*I actually don’t recommend social media being your only source of marketing but at the time, I was juggling a lot and I am only one person 🤣

- I optimized my account with keywords so when people were searching for social media managers in my area, I would pop up (not enough people do this and I am still one of the top results)
- I pinned informational posts to the top of my feed that showcased the results and experience that my businesses offered so even when I wasn’t posting consistently, I was still converting
- I showed up on stories often so my audience could get used to seeing my face and get comfortable with me. 

These are just 3 ways that I used social media to book out my client list. If you want more, give me a follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp #socialmediamarketingmanager #75SOS
POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INC POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INCREASE RETENTION RATES OF YOUR AUDIENCE AND BUILD MORE ENGAGEMENT. 

But that doesn’t mean you have to post 7-10 new ideas every single day. 

Here is an example posting strategy:

•Morning coffee view (10 second video with music overlay)
•Work outfit of the day (photo)\
•To do list for the day (text overlay on photo or video)
•What’s happening at work/office/store today (photo with text overlay)
•Recent order or purchase from a client (photo or video of the item they bought)
•Offer feature (photo or video- can even share an old reel that you filmed about the offer)
•Quick video of you talking about the offer with the link to purchase
•Share content from another source that is useful, interesting or relatable
•Share moments with your team (video or text)
•End of day activities (what you’re watching on TV or how you end your day)

This will give your audience of BTS look at your day while still prioritizing selling and offer awareness. 

Follow @lauramilroymedia for more social media strategy for small businesses

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness
BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER… BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER…

I know the idea of getting social media completely off your plate feels like a great idea but it’s also a long term financial commitment that removes a little flexibility in your business.

If you are: 
✅ posting consistently 3-5 times a week
✅ posting stories most days
✅ making some sales off social media

You likely just need a little direction and focus rather than full-scale social media 

But if you’re:
❌ ghosting social media frequently
❌ blanking on stories
❌ getting zero sales

You need a full social media overhaul and likely need a larger social media package to get you started.

If you are looking for a little social media help, send me a DM or click my link in bio to check out how I might be able to help your small business. 

#socialmediamanager #socialmediaforsmallbusiness #socialmediacontent #onlinebusinessowner #onlinebusiness #smallbusinesswomen #smallbusinesscontent
WHY ARE YOU NOT CONSISTENT ON STORIES YET? So man WHY ARE YOU NOT CONSISTENT ON STORIES YET?

So many businesses, big and small, are seeing huge results from posting regularly on stories. 

Right now, across all platforms and content types, Instagram stories is where we are seeing the most conversions and click-through.

I don’t want to hear how 
your life isn’t “interesting enough”
You don’t have time
You don’t want to show your face

We both know, that if you knew, for certain, that posting a few times on Stories would help bring you sales, you would do it in a heartbeat.

The only reason you’re not seeing sales is because you aren’t consistent enough with it. 

Think about it, do you buy the first time you see something? Or does it take a little while to convince you. Your customers need daily reminding that you exist in order for them to trust you enough to sell. 

So, enough with the excuses and go post something already!

And let me know below how often you are posting on Instagram Stories.

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness

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