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What is a Common Issue with Social Media Marketing Plans?

What is a Common Issue with Social Media Marketing Plans?

by lauramilroy | Sep 15, 2023 | BRANDING, BUSINESS, MARKETING, SOCIAL MEDIA

What is a Common Issue with Social Media Marketing Plans? Picture this: You’ve spent hours crafting a social media marketing plan – hashtags on point, content calendar locked and loaded, and you hit play. But just when you think you’ve got it all figured...
Social Media Trends for 2022

Social Media Trends for 2022

by lauramilroy | Jan 4, 2022 | BRANDING, BUSINESS, MARKETING, SOCIAL MEDIA

How is it 2022 already? Cue Taylor’s Swift’s “22” I don’t think it’s a surprise to anyone that, in the landscape of the pan-Demi-Lovato, the whirlwind of the last 2 years have left all of our collective heads spinning.  With that, we have to negotiate...
Growing Instagram Followers For Business In 2021

Growing Instagram Followers For Business In 2021

by lauramilroy | Jan 19, 2021 | BRANDING, BUSINESS, MARKETING, SOCIAL MEDIA

I know that as much as I preach about followers not being the main goal of your Instagram, you still want to grow your following. I get it. You think more followers will help you make more money.  And while it’s not the thing I would recommend you focus on, you...
Get More Instagram Engagement in 2021

Get More Instagram Engagement in 2021

by lauramilroy | Jan 13, 2021 | COPYWRITING, MARKETING, SOCIAL MEDIA, video marketing

I have a question for you… When it comes to thinking about engagement on your social media, do you actually care? Or do you think you should care? There are no wrong answers here. But I am genuinely curious.  To be real, I think sometimes, we think we should care...
Best Free Social Media Tools for 2021

Best Free Social Media Tools for 2021

by lauramilroy | Jan 6, 2021 | COPYWRITING, MARKETING, SOCIAL MEDIA, video marketing

Being a business owner means watching all the expenses, subscriptions & bills add up real quick (those payment processors are a killer) So, I wanted to introduce you to a few tools that I use for social media that are completely FREE. These will help you put your...
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Captions That Convert Ebook

Stop Obsessing Over Your Captions

Instead of spending 40 minutes on your captions only to have 10 people like them, learn how to create captivating content your audience will actually read to the end. 

Get the guide

On the 'Gram

lauramilroymedia

HELP ME HELP YOU I want to know what you want to HELP ME HELP YOU

I want to know what you want to know about making money for your small business on Instagram. Put it in the comments and I will make more content or answer your questions directly!

And if you want more social media tips for small businesses, follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
YOU ARE OVERTHINKING YOUR CONTENT And it’s stop YOU ARE OVERTHINKING YOUR CONTENT

And it’s stopping you from creating consistency in your business. 

Don’t even look at how many views it gets. Some of mine have under 10 views and I don’t care. I learn something from every post. 

Whether it’s timing, or subject or message, there is a lesson to be learned but your pursuit of perfection is stopping you from learning those lessons. 

Just post something today. Anything. 

If you need some ideas, click my link in bio…

And if you want more social media tips for small businesses, follow @lauramilroymedia/

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA

I booked out my client list (and still get people trying to work with me) using social media ALONE* and this is how I did it…
*I actually don’t recommend social media being your only source of marketing but at the time, I was juggling a lot and I am only one person 🤣

- I optimized my account with keywords so when people were searching for social media managers in my area, I would pop up (not enough people do this and I am still one of the top results)
- I pinned informational posts to the top of my feed that showcased the results and experience that my businesses offered so even when I wasn’t posting consistently, I was still converting
- I showed up on stories often so my audience could get used to seeing my face and get comfortable with me. 

These are just 3 ways that I used social media to book out my client list. If you want more, give me a follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp #socialmediamarketingmanager #75SOS
POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INC POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INCREASE RETENTION RATES OF YOUR AUDIENCE AND BUILD MORE ENGAGEMENT. 

But that doesn’t mean you have to post 7-10 new ideas every single day. 

Here is an example posting strategy:

•Morning coffee view (10 second video with music overlay)
•Work outfit of the day (photo)\
•To do list for the day (text overlay on photo or video)
•What’s happening at work/office/store today (photo with text overlay)
•Recent order or purchase from a client (photo or video of the item they bought)
•Offer feature (photo or video- can even share an old reel that you filmed about the offer)
•Quick video of you talking about the offer with the link to purchase
•Share content from another source that is useful, interesting or relatable
•Share moments with your team (video or text)
•End of day activities (what you’re watching on TV or how you end your day)

This will give your audience of BTS look at your day while still prioritizing selling and offer awareness. 

Follow @lauramilroymedia for more social media strategy for small businesses

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness
BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER… BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER…

I know the idea of getting social media completely off your plate feels like a great idea but it’s also a long term financial commitment that removes a little flexibility in your business.

If you are: 
✅ posting consistently 3-5 times a week
✅ posting stories most days
✅ making some sales off social media

You likely just need a little direction and focus rather than full-scale social media 

But if you’re:
❌ ghosting social media frequently
❌ blanking on stories
❌ getting zero sales

You need a full social media overhaul and likely need a larger social media package to get you started.

If you are looking for a little social media help, send me a DM or click my link in bio to check out how I might be able to help your small business. 

#socialmediamanager #socialmediaforsmallbusiness #socialmediacontent #onlinebusinessowner #onlinebusiness #smallbusinesswomen #smallbusinesscontent
WHY ARE YOU NOT CONSISTENT ON STORIES YET? So man WHY ARE YOU NOT CONSISTENT ON STORIES YET?

So many businesses, big and small, are seeing huge results from posting regularly on stories. 

Right now, across all platforms and content types, Instagram stories is where we are seeing the most conversions and click-through.

I don’t want to hear how 
your life isn’t “interesting enough”
You don’t have time
You don’t want to show your face

We both know, that if you knew, for certain, that posting a few times on Stories would help bring you sales, you would do it in a heartbeat.

The only reason you’re not seeing sales is because you aren’t consistent enough with it. 

Think about it, do you buy the first time you see something? Or does it take a little while to convince you. Your customers need daily reminding that you exist in order for them to trust you enough to sell. 

So, enough with the excuses and go post something already!

And let me know below how often you are posting on Instagram Stories.

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness

LMM

LAURA MILROY MEDIA

Packing personality & purpose into your online presence.

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lauramilroymedia

HELP ME HELP YOU I want to know what you want to HELP ME HELP YOU

I want to know what you want to know about making money for your small business on Instagram. Put it in the comments and I will make more content or answer your questions directly!

And if you want more social media tips for small businesses, follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
YOU ARE OVERTHINKING YOUR CONTENT And it’s stop YOU ARE OVERTHINKING YOUR CONTENT

And it’s stopping you from creating consistency in your business. 

Don’t even look at how many views it gets. Some of mine have under 10 views and I don’t care. I learn something from every post. 

Whether it’s timing, or subject or message, there is a lesson to be learned but your pursuit of perfection is stopping you from learning those lessons. 

Just post something today. Anything. 

If you need some ideas, click my link in bio…

And if you want more social media tips for small businesses, follow @lauramilroymedia/

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp
HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA HOW I BOOKED OUT MY CLIENT LIST WITH SOCIAL MEDIA

I booked out my client list (and still get people trying to work with me) using social media ALONE* and this is how I did it…
*I actually don’t recommend social media being your only source of marketing but at the time, I was juggling a lot and I am only one person 🤣

- I optimized my account with keywords so when people were searching for social media managers in my area, I would pop up (not enough people do this and I am still one of the top results)
- I pinned informational posts to the top of my feed that showcased the results and experience that my businesses offered so even when I wasn’t posting consistently, I was still converting
- I showed up on stories often so my audience could get used to seeing my face and get comfortable with me. 

These are just 3 ways that I used social media to book out my client list. If you want more, give me a follow @lauramilroymedia

#socialmediatips #socialmediastrategist #instagramtips #entrepreneurlife #socialmediatrainer #smallbusinesscoach #socialmediastrategy #instagrambio #socialmediacontent #socialmediacoach #socialmediaspecialist #smallbusinessowner #socialmediahelp #contentstrategy #contenthelp #socialmediamarketingmanager #75SOS
POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INC POSTING 7-10 TIMES PER DAY ON STORIES CAN HELP INCREASE RETENTION RATES OF YOUR AUDIENCE AND BUILD MORE ENGAGEMENT. 

But that doesn’t mean you have to post 7-10 new ideas every single day. 

Here is an example posting strategy:

•Morning coffee view (10 second video with music overlay)
•Work outfit of the day (photo)\
•To do list for the day (text overlay on photo or video)
•What’s happening at work/office/store today (photo with text overlay)
•Recent order or purchase from a client (photo or video of the item they bought)
•Offer feature (photo or video- can even share an old reel that you filmed about the offer)
•Quick video of you talking about the offer with the link to purchase
•Share content from another source that is useful, interesting or relatable
•Share moments with your team (video or text)
•End of day activities (what you’re watching on TV or how you end your day)

This will give your audience of BTS look at your day while still prioritizing selling and offer awareness. 

Follow @lauramilroymedia for more social media strategy for small businesses

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness
BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER… BEFORE YOU RUSH TO HIRE A SOCIAL MEDIA MANAGER…

I know the idea of getting social media completely off your plate feels like a great idea but it’s also a long term financial commitment that removes a little flexibility in your business.

If you are: 
✅ posting consistently 3-5 times a week
✅ posting stories most days
✅ making some sales off social media

You likely just need a little direction and focus rather than full-scale social media 

But if you’re:
❌ ghosting social media frequently
❌ blanking on stories
❌ getting zero sales

You need a full social media overhaul and likely need a larger social media package to get you started.

If you are looking for a little social media help, send me a DM or click my link in bio to check out how I might be able to help your small business. 

#socialmediamanager #socialmediaforsmallbusiness #socialmediacontent #onlinebusinessowner #onlinebusiness #smallbusinesswomen #smallbusinesscontent
WHY ARE YOU NOT CONSISTENT ON STORIES YET? So man WHY ARE YOU NOT CONSISTENT ON STORIES YET?

So many businesses, big and small, are seeing huge results from posting regularly on stories. 

Right now, across all platforms and content types, Instagram stories is where we are seeing the most conversions and click-through.

I don’t want to hear how 
your life isn’t “interesting enough”
You don’t have time
You don’t want to show your face

We both know, that if you knew, for certain, that posting a few times on Stories would help bring you sales, you would do it in a heartbeat.

The only reason you’re not seeing sales is because you aren’t consistent enough with it. 

Think about it, do you buy the first time you see something? Or does it take a little while to convince you. Your customers need daily reminding that you exist in order for them to trust you enough to sell. 

So, enough with the excuses and go post something already!

And let me know below how often you are posting on Instagram Stories.

#instagramstories  #instagramstoryideas #instagramstorytips #igstories #instastories #smallbusinesscontent #smallbusinessonline #smallbusinesscontentcreation #contentcreationadvice #smallbusinessstories #socialmediaforsmallbusiness

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